The initial challenge was to drive relevance in the football community and associate Pringles as 'the perfect chip' for special occasions like: watching the match.
02 — The Solution
We created #ThePerfectMatch a mini-series of six videos associating football with the key selling points of Pringles.
03 — Results
9M users reached
53% Eng Rate on Twitter (4x Industry rate).
40% VTR on Youtube (3x Industry rate).
2 MENA Digital Awards (Gold & Silver).
04 - Our Second Brief
Based on the first campaign's success we were tasked to create a new concept to address 'Gamers'. A popular demographic for FMCG companies.
05 — Solution
We created a video series that - again - demonstrated the chips' key appeal: such as being easy to pick up, that made Pringles the ultimate gaming chip.
After the success of the initial campaign targeting gamers, we were again tasked to reach this demographic. We upped the ante with visual, special effects ↓