To improve TradeZero's live education offering and increase student participation.
02 — Creative Process
I launched two weekly emails that were sent to TradeZero customers to better explain the weekly education agender. I also collaborated with guests to create engaging topics and questions for students.
A weekly reminder example to encourage last minute registrations.
Each session clearly explains what the user could take out of the session, should they wish to join.
The end of the email shows video highlights from older sessions to encourage new attendance.
03 — Results
In the initial three months, we've increased registrations from 10 - 20 people per session to 80 - 100 depending on the guest. The project is ongoing.
